Relevant Market Definition in Turkish Competition Law
In Turkish competition law, relevant market definition is the first step to consider in approaching a competition law issue, regardless of whether it is a restrictive agreement, abuse of dominance or merger case. especially in abuse of dominance cases and merger cases.
Guidelines on Relevant Market are closely modelled on the Commission Notice on the Definition of Relevant Market for the Purposes of Community Competition Law (97/C 372/03). The Guidelines on Relevant Market Definition consider demand-side substitution as the primary factor in defining the market, and supply-side substitution and potential competition as secondary factors.
The relevant market has two components: the product market and the geographic market. The relevant product market includes all products and/or services that are considered interchangeable or substitutable by consumers based on their characteristics, prices, or intended use. The relevant geographic market refers to the area in which the firms involved supply products or services, and where the competitive conditions are sufficiently similar.
For more information on relevant market definition in Turkish competition law, please feel free to reach out to ELIG Gurkaynak at +90 212 327 1724 or through gonenc.gurkaynak@elig.com.